The year 2001 marked the 80th year since the founding of Mitsubishi Electric. It is also the year that we adopted "Changes for the Better" as our corporate statement. This statement expresses our commitment to ongoing improvement with the aim of continuously creating better products.
The story below outlines how the Mitsubishi logo first came about, and how it and the corporate slogan have evolved into what is used today.
Origin of the Mitsubishi Logo
In the 1870s, the shipping company Tsukumo Shokai, which was the precursor of Mitsubishi, used a triangular water chestnut icon on its ships' flags, and it is from this icon that the current three-diamond Mitsubishi icon originated. It is derived from the three-layer chestnut family crest of Yataro Iwasaki, founder of Tsukumo Shokai, and the three-leaved oak family crest of the Yamanouchi family, from the Tosa Clan. Records suggest that the Mitsubishi company name was settled on later.